Welcome to the ultimate scrub experience, where self-care gets a sensory upgrade. Tree Hut came to NYC in the summer of ‘25, with a playful, hands-on Scrub Shop, designed like a fun, accessible- to- all ice cream parlor, but for your skin. Working with Pop Up Mob, Laura was the creative producer behind this dopamine burst, complete with custom inflatables and custom Italian ice flavors to match the brand’s newly launched scents.
Step inside and dive into a multi-sensory world of texture, scent, and glow, where you can scoop, mix, and feel the scrubs that made Tree Hut the undisputed Scrub Authority. From buttery-soft textures to crave-worthy fragrances, this is exfoliation like you’ve never experienced before, fun, immersive, and made to be felt. Guests received goodie bags of of merch, full sized products, and got to blend their own custom scrub scent to take home with them.
