In a world where skincare can feel clinical and complicated, 2025’s Glow Mode: ON powered up something unexpected, a retro-future arcade built on beauty tech. Along side Pop Up Mob and some incredible vendors, Laura creatively produced and co-directed a space that hummed neon nostalgia fun around every corner, with custom video games which were not only fun but taught guests about the Medicube’s latest product drop. The pop up opened for 2 weeks in Soho, NYC, and welcomed VIPs like Kendall Jenner.

Here, you didn’t just learn about your skin– you tapped, pumped, and played your way through learning about your skin, and how Medicube levels it up. Each game revealed something new about the science behind Medicube products, how to use them, and how they benefit your skin.

This wasn’t skincare explained. It was skin care experienced, pixel by pixel, level by level, for a final-boss *glow*.